“Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.”—David Aaker
We’re thrilled to announce the availability of our second product in our series of short format titles. This one is from David Aaker on something that we’re all faced with at some point: brand relevance.
As Aaker outlines in this short, to-the-point, easy-to-read, immediately-implementable piece, there are the three major issues that you need to consider if you and your organization are going to bring “big” innovation to market and create barriers to competitors. Download Three Threats to Brand Relevance to your favorite eReader or your desktop right now to put his proven strategies to work. It’s only $3.99!