New Truths About Marketing Success
CEOs and Boards are demanding that Marketing become a strategic growth driver and catalyst for profitable growth. To meet that demand, Marketing must make certain that its insights pervade the...
View ArticleHandling the Media When Bad News Happens
When the news isn’t good, people must be front-and-center to tell their story before others start telling it for them. Robert Dilenschneider, former boss of PR firm Hill and Knowlton, used to say that...
View ArticleAre You Using This Amish Ad Insight?
I read Amish publications the way some people watch the Super Bowl. In other words, I’m there for the ads more than the articles. When I pick up an Amish newspaper, I love learning what Plain America...
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Weekly News Roundup: The Holidays at Work
Gifting and holiday office parties are upon us! Giving gifts at work can be a precarious business, especially when you don’t know the person you’re responsible for according the Secret Santa drawing....
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Friday News Roundup: Surpassing the Competition
As we round the corner to 2013, many of us step back and ponder our process. Are we spending money where we should? Are we too meeting-centric? And how do we look next to the competition?...
View ArticleCommunicating So People Get It and Spread It
Seth Kahan, author of Getting Change Right and the upcoming Getting Innovation Right, presents the first in a series of blogs on change, innovation, and business growth. Seth’s first post shows you...
View ArticleWinning Words to Ask for Anything
“The Ask” is a term commonly used in nonprofit fundraising but the communication skills used when making “The Ask” can –and should– be applied when asking for anything: a raise, a favor, or funding for...
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Three Threats to Brand Relevance
“Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of...
View ArticleQ&A with Chris Malone and Susan T. Fiske, authors of The Human Brand
Chris Malone and Susan T. Fiske, authors of The Human Brand, share insight on how people relate to brands, and how companies can build lasting relationships with their customers. When people make...
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Five Questions with Denise Lee Yohn
On the publication of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, we sat down for five thought-provoking questions with Denise Lee Yohn. If you want...
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